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Google Ads

Have you been to a prominent digital channel like Yahoo and typed in a simple search phrase like "body wash" and been surprised by what ranks at the top? A recent Yahoo search showed the brand with the highest page ranking was Burt's Bees for "body wash." While this was a surprise, it reflects the fact that their company is doing effective digital marketing and staying to true to their branding strategies. Either through paid ads or SEO, they are ranking for a product that isn't even as recognizable as their flagship products like lip balm and lotion. Digital advertising through search engines like Google helps new and established audiences become more aware of your website brand. The challenge is how to purchase ad space on the websites, blogs, social media networks, and other digital channels where your potential customers are most likely to be. If you rely primarily on Google ads for sales leads, then you must also have a way to meet each prospect's needs as soon as they find your website. The ways that prospects behave once they find your brand by clicking on Google ads should be predictable, following a path that leads to purchases or at least to conversations with your qualified sales personnel.